Blue Ocean Strategy

Blue Ocean Strategy


Find uncontested market share and make your competition irrelevant.


Create don't compete

Pursue differentiation and low cost

Maximise opportunities while minimising risk

Create win-win outcomes

Blue Ocean Strategy


Find uncontested market share and make your competition irrelevant.

Create don't compete

Pursue differentiation and low cost

Maximise opportunities while minimising risk

Create win-win outcomes

Our Blue Ocean Strategy methodology offers new opportunities of profitable and rapid growth by creating new demand in an entirely new uncontested market space and leads to greater profits.

Blue Ocean Strategy

Blue Ocean Strategy

Most companies exist in red oceans, these companies are simply copies of similar ideas executed in similar ways and are destroyed by fierce competition. Instead, what is ultimately more successful and exciting is daring to be different, creating new products that bring unique value to customers. These are the blue ocean ideas, the untapped market spaces. A Blue Ocean offers a new opportunity for profitable and rapid growth by creating new demand to an entirely new uncontested market space, which can lead to faster growth and higher profits.

Blue Ocean Strategy is the key behind some of the most successful companies including Apple, Microsoft, Cirque du Soleil etc.

The competition between companies create their own and different ways to compete in order for them to succeed. These companies are stuck in a vicious cycle that cannot survive in the market nor can it create substantial profits. This is called the Red Ocean. In a competitive Red Ocean market everyone is just communicating a different version of the same thing to the same audience. When companies begin to search in uncharted waters this becomes uncontested market space, leaving the competition behind, this is called Blue Ocean Strategy. There are 2 pillars to consider with BOS, they’re value innovation and the four actions framework including sales and profit growth.

We conduct two-day Blue Ocean Strategy & Innovation workshops on the Gold Coast and in Brisbane, Sydney, Melbourne, Perth & Adelaide.

Find out more at Blue Ocean Strategy Consulting Here!


What if you could implement effective strategies in your business and develop clear leadership choices that will enable you not only out think your competition but make them irrelevant?


Do you have a deep understanding of the strategic context of your company’s goals?


Are you ready to explore the breakthrough Blue Ocean Strategy formulation and implementation process?

Are you sailing adrift in the red ocean?

Do you want to discover the common factors leading to the creation of blue oceans?

Do you need business analysis required to set strategic goals and enhance your business’ competitive advantage by developing a winning business model?

Make Your Competition Irrelevant

Make Your Competition Irrelevant

Give your business the advantage in a world of uncertainty

Business leaders of today are faced with unprecedented levels of uncertainty and fast change, the value of effective strategic thinking and action has never been higher.

Blue Ocean Strategy’s immersive big picture approach sessions will build your strategic awareness and business acumen by developing your strategic leadership so that you can take your enterprise to the highest level. The process will provide you with deep understanding of the feasible steps required to align your business with your intended strategic objectives.

You will be equipped with the needed tools to formulate, communicate and execute strategies that render your competition irrelevant whilst building scalable operation and robust margins for your business.

Learn the Secrets Behind Some of the World’s Most Successful Businesses.
Develop Strategic Leadership & Decision Making Skills.

Design & Build a Culture of Value Innovation & Creativity

Achieve Resilient Leadership

Manage Faster, Better and Smarter Growth Strategies.

Obtain Strategic Awareness and Business Acumen.

Examine & Evaluate Relevant Blue Ocean Strategy’ Case Studies.

Create a win-win scenario with a breakthrough in value for your customers, for your company, and for society at large.

Reconstruct and reshape the boundary and the structure of your industry and create a blue ocean of new market space.

Blue Ocean Strategy has worked for businesses big & small worldwide, let's show you how it can work for you. 

Whether you are a local business on the Gold Coast and Brisbane, or in Sydney, Melbourne, Perth & Adelaide, Advantex International can deliver unique and profitable value to your operation.

Advantex will create a leap in value for your business and your customers utilising Blue Ocean Strategy tools that will help you break out of the red ocean of bloody competition into an uncontested market space that makes the competition irrelevant.

Key Points

It’s grounded in data

Blue ocean strategy, developed by W. Chan Kim and Renée Mauborgne, is based on a decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years.

It pursues differentiation and low cost

Blue ocean strategy is based on the simultaneous pursuit of differentiation and low cost. It is an ‘and-and,’ not an ‘either-or’ strategy.

It creates uncontested market space

Blue ocean strategy doesn’t aim to out-perform the competition. It aims to make the competition irrelevant by reconstructing industry boundaries.

It empowers you through tools and frameworks

Blue ocean strategy offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space.

It provides a step-by-step process

From assessing the current state of play in an industry, to exploring the six paths to new market space, to understanding how to convert non-customers into customers. Blue ocean strategy provides a clear four-step process to create your to-be blue ocean strategy.

It maximises opportunity while minimising risk

The blue ocean idea index allows you to test the commercial viability of your ideas and shows you how to refine your ideas to maximise your upside while minimising downside risk.

It builds execution into strategy

The process and tools are inclusive, easy to understand and communicate, and visual – all of which makes the process non-intimidating and an effective path to building execution into strategy and the collective wisdom of a company.

It shows you how to create a win-win outcome

As an integrated approach to strategy, blue ocean strategy shows how to align the three strategy propositions – value, profit, and people – to ensure your organisation is aligned around your new strategy and that it creates a win for buyers, the company, and for employees and stakeholders.

Blue Ocean Strategy Coaching and Training Packages


2 Day Training

$1495* per person
  • For Project Team Leaders and Sponsors

  • Follows 12 Step Navigation Chart

  • Focus on Practical/Commercial Application

  • Covers all BOS Tools & Principles

  • Many Cases and Examples

  • Experiential /Team Work

  • 2 hours Post Workshop Coaching

  • * Excludes GST

1 Day Workshop

$850* per person
  • Designed for Company Directors

  • Strategic Thinking

  • Disruptive Strategy

  • Change Management

  • Tools & Principles

  • 20% Early Bird Discount (6 weeks ahead)

  • * Excludes GST

Specific Projects

Please Call
  • Company Offsites & Customised Training

  • Briefings/Guest Speakers

  • Market Entry Strategies

  • Investor Readiness & Capital Raisings

  • Optimised for Sale

  • Market Research

  • Innovation Program